UK gets in on Black Friday

Despite not celebrating Thanksgiving, many stores are extending their Black Friday savings to the United Kingdom. Currently, the savings are mostly online, although some department stores are offering in-store discounts the weekend after Turkey Day. Due to the discounts, online spending is projected to increase by 20 percent between now and Christmas. That’s just over 25 days.

One tradition the UK has that we do not is Super Saturday, which refers to the chaotic last-minute shopping that falls on the Saturday right before Christmas. This is not about getting good deals, but rather getting the product you want before it is too late.

Black Friday is not the first holiday to spread to the UK. Halloween and Valentine’s Day have grown significantly in the United Kingdom due to their market success in the US. Will Thanksgiving be the next one to transfer over?

Read the full Ad Age article here:


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